You're growing fast. Are you growing profitably?
- True profit per order — ads, RTO, fees included
- Catches the channels burning cash
- Briefs you on your phone every morning
Built with enterprise retailers across India & LatAm.
Source: Shopify + Amazon + Meta/Google Ads + Shiprocket · reviewed before delivery
The leaks you can't see add up.
On D2C margins, one wrong channel or a spike in RTO doesn't dent the quarter — it is the quarter.
Revenue
What comes in
Unprofitable orders
Scaled behind cheap CAC, underwater after RTO and fees.
RTO & returns
COD returns eating margin — concentrated in a few pincodes and SKUs.
Channel drag
Pushing the marketplace that looks big but loses money all-in.
Trapped stock
Cash in overstock, sales lost to stockouts, ad spend wasted on OOS.
What's left
…unless you catch them
If this is your world, you know the feeling.
Revenue is up and to the right — but you can't say if you actually make money on an order once ads, RTO, and marketplace fees are in.
You scale the channel with the cheapest clicks, then repeat rate tells a different story months later.
COD orders come back as RTO — and you find out at reconciliation, not before.
Your hero SKU is out of stock on Amazon while it's overstocked in your warehouse, and ad spend keeps driving to the dead listing.
You don't lack data. You lack a way to ask it anything.
It's already watching.
The brain flags what needs your attention every morning — and answers anything you ask. Every item comes back as a decision: the number, the reasoning, the source.
Your operating brain
…or ask it anything
3 things need your attention today.
Recommended: Shift ₹6L/day from Meta to Google and pause ads on the OOS listing — +₹9L a week.
Your ERP records what happened.
datameld decides what to do.
Six AI specialists work your data — modelling, investigating, forecasting — and every answer is human-checked. Your brief lands on your phone every morning.
Good morning. 3 things need your attention:
Meta CAC up 31% this week, LTV flat −₹38/order
RTO spiked to 38% across 40 pincodes −₹15L
Hero SKU out of stock on Amazon — ads still running −₹4L
Open brief →
Bring us your d2c & e-commerce brands question.
Pick your biggest ad channel or your worst RTO problem. Read-only connection across your stack, true-profit answer, decision-ready, in two weeks.
One question
you pick it
Two weeks
read-only
The decision
with the ₹ impact
We'll tell you in week one if we don't see the value — and you walk away free.